About

Prof. Dr. Sandra Matz is an Associate Professor of Business at Columbia Business School, where she specializes in computational social science to study human decision-making. Her work combines psychology, data science, and business to understand how individual traits and behaviors shape outcomes in real-world contexts. By integrating large-scale digital data with experimental methods, she provides a unique perspective on human behavior, bridging the gap between theory and practice.

Dr. Matz’s research spans multiple domains, including financial well-being, consumer behavior, team performance, and organizational dynamics. She explores how psychological characteristics, such as personality traits and preferences, influence decisions, interactions, and performance across personal, professional, and organizational settings. Her studies leverage innovative methodologies to extract actionable insights from complex behavioral data, enabling organizations to make informed, evidence-based decisions.

Beyond academic research, Dr. Matz applies her expertise to practical business and policy applications. Her work informs marketing strategies, human resource management, and organizational design, helping leaders and practitioners optimize decision-making and improve outcomes. She also focuses on ethical and responsible use of data, ensuring that insights derived from digital behavior are applied with transparency and care.

Through her teaching, research, and advisory roles, Prof. Dr. Sandra Matz has become a leading voice in computational social science and behavioral data analytics. Her work demonstrates the power of combining psychological theory with big data and experimental research, providing organizations and individuals with tools to make smarter decisions. By blending academic rigor with practical application, she continues to advance the understanding of human behavior in the modern, data-driven world.