About

Anum Mir is a dynamic entrepreneur and corporate leader whose career exemplifies the powerful integration of business innovation and transformative social impact. She serves as the Chief Executive Officer of YOLO Pret, a fashion venture she founded in 2023 with the mission of making quality ready-to-wear accessible to all. Her entrepreneurial portfolio also includes her roles as Co-Founder of Jupiter Pret and CEO of Alfa Baked, a platform empowering home-based chefs.

Parallel to her entrepreneurial journey, Anum holds the position of Director of CSR & Employee Welfare at the T.M. Group of Companies. Her professional journey with the group began in 2013 as a System and Organization Developer, evolving into the role of Director of HR at T.M. Rubber in 2020. There, she pioneered a landmark gender diversity initiative, increasing the female workforce to 35% in Pakistan's male-dominated engineering sector, setting an unprecedented benchmark for the industry.

Her impact has earned global recognition. At the Forttuna Global Excellence Awards in Dubai, she received dual honors: Startup of the Year (Fashion) for YOLO Pret and Social Impact Leader of the Year for her work at T.M. Rubber. She was also named to the Forttuna Global 100 Power List 2025, celebrating influential leaders shaping the future through excellence and meaningful impact.

A silver medalist with an MBA from the Lahore School of Economics, Anum has also been invited to speak at the United Nations CSW70 side event, advocating for evidence-based gender equity. Her commitment extends to active projects in women's empowerment, disaster management, education, and environmental sustainability.

Anum Mir is a powerful voice for inclusive growth and purposeful leadership.